Page 27 - Fisherman's Friend Teaching Note
P. 27
HOW DOES LOF SATISFY CUSTOMERS?
Market Research
Product Market Consumer
Super strong mint Global 120+ markets Branding, communication
Foil wrapped Different cultures, tastes & product
Sugar Free, Fruit flavours and conditions
Chewing Gum
Canada Norway
Australia China
Feedback Japan Germany
In very simplistic terms people buy Fisherman’s Friend for
two reasons:
1. Functional reasons
2. Emotional reasons
