Page 30 - Fisherman's Friend Teaching Note

Also, LOF has used its distribution channels to distribute
product samples to young consumers, e.g. product

samples in welcome packs on universities.

Fisherman’s Friend also hosts:

1. A Facebook page,

2. Twitter account,

3. YouTube channel

The combination of TV advertising and complementary

digital marketing activity resulted in increased consumer
engagement with the Fisherman’s Friend brand, as well

as seeing the campaign go viral.

LOF has re-developed its the product base and created

milder flavours from its original extra strong flavour to

appeal to a wider market and produced as well, a gum

version of their original product.