Page 26 - Fisherman's Friend Teaching Note

entry strategy with some contract manufacturing in
Malaysia. However, distributor support is a high priority.

Different market entry strategies

High Wholly owned subsidiary

Acquisition

Assembly operations

Joint venture

Strategic alliance

Licensing

Contract manufacture

Levels of commitment, Direct marketing
control and risk
IMPEX
Franchising

Distributors and agents

Sales force

Trading companies

Export management

companies

Piggybacking

Low Domestic purchasing