Page 7 - Fisherman's Friend Teaching Note

Fisherman’s Friend Teaching Note

Assessment

Length - As a guide the length of the report should be
around 2000 words.

Write a report

The report should use the theory discussed in your
Lectures to highlight the key issues facing Lofthouse of

Fleetwood (LOF). You are not required to cover all theory

but focus on those areas that your research suggests are

the most significant. Structure the report using
appropriate theory from the module and back up this

analysis with referenced data from a range of reliable

sources.

The report structure should be as follows:

· Part A - provide a profile of LOF. This should

consider the internal factors of the company. This may

include group structure, the number and locations of
people, financial detail over a period of time, group

objectives, etc. (around 500 words).

· Part B - analyse the key factors in the competitive

environment and how they impact on LOF. As well as a

consideration are competitors, customers, wholesalers

and government with some consideration of the