Page 8 - Fisherman's Friend Teaching Note

impact of new entrants to the market (around 500
words).

· Part C - an analysis of the key forces in the general
environment that have an influence on LOF and their

competitors (around 500 words).

Your report should contain an introduction that clearly

sets out how the report is structured and a conclusion
that draws together the main findings of your research.

(The combined sections should be around 500 words).

Referencing - The report must be correctly referenced.

You are expected to have a minimum of 10 references

split between news articles and academic materials. In-

text citation of data sources is required. Care must be
taken to make use of reliable sources of information and

not simply rely on the company web-site or poor-quality

sources.