Page 9 - Fisherman's Friend Teaching Note

Case Usage

The case was developed and used with both under

graduate and post graduate students (preferably at the

early part of the course). Fisherman’s Friend is a case

study that fits well on both marketing and

entrepreneurial courses. It is a case designed to allow in-

class work to be carried out and discussion to be

developed in general through applying theory to practice.

In-class discussion will generate a variety of observations

and solutions. It will inevitably lead to a lively debate over

the issues engendered by the discussion.