Page 19 - Charlie Bigham CS
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The scandal revealed a major breakdown in the traceability of the food
supply chain, and the risk that harmful ingredients could have been
included as well. Sports horses, for example, could have entered the
food supply chain, and with them the veterinary drug phenylbutazone
which is banned in food animals.
The scandal revealed a major breakdown in the traceability of the food
supply chain, and the risk that harmful ingredients could have been
included as well. Sports horses, for example, could have entered the
food supply chain, and with them the veterinary drug phenylbutazone
which is banned in food animals.
For Charlie Bighams the result was that sales spiked in 2014, rising
57pc year-on-year.
“ It made people think about the true price of cheap food.”
“ We’re now the fastest growing ready meal brand in the UK.”
Charlie Bigham
