Page 16 - Charlie Bigham CS

fish pie,

Lasagne

cottage pie,

macaroni cheese,

moussaka, and

carabonara

to fifty Sainsbury outlets.

He had turned up outside Sainsbury’s London HQ and proceeded to
hand out ready meals to 500 staff along with a card asking them to tell

Sainsbury’s buyers how much they enjoyed the food.

COMPETITORS

“We compete on the one hand with people who go to the pub or a
restaurant to have a meal; who order a takeaway; who buy a product
from a large manufacturer at the supermarket, and we also compete
with people who cook from scratch at home - just as I like to do when
I’m not eating my own food!

So we compete with everyone in some respects, but in a way we are
unique as there isn’t another brand anywhere close to ours. We’re all
about making sure we stay special, true to our values, are different,
and offer consumers a real choice.”