Page 11 - Charlie Bigham CS

VISION - VALUES -

BEHAVIOURS

“To be envied as a ground breaking,

growing and profitable producer of

outstanding hand-made food, with a company culture
spearheaded by pride.”

Bigham saw a growing interest among a small but affluent section of
the population for better quality, ready-to-cook meals with natural
ingredients. The move to reduced environmental impact - the kitchens
run on sustainable power and the buildings are designed to be energy

efficient - and the use of his own name and personality on the brand,
shows that the company can react to changing consumer demands.

For Bigham his pride lay in the principles he founded his business on

and has consistently adhered to namely:

1. A strong business sense of what his food should be especially
when facing price pressures and
2. having good people around him to support the business and its
growth