Page 10 - Charlie Bigham CS

The need for forward planning, logistics and financial control were not
alien to Bigham:

“You just need to plan and think, what does that
mean in terms of the number of people, premises,

equipment… That’s all you have to do.”

Selling through major supermarkets such as Waitrose and then
Sainsbury meant that Bigham’s ceased selling in the high end stores
such as Harvey Nick's who didn’t really want to stock what you could

already get in the supermarket.

In 2005 Bigham secured a further round of finance and opened a
second site.

MARKETING

Marketing is expensive and it is not easy

for a new business to afford. But Bigham
has always taken the view that if you

produce a fantastic product focusing on
excellence and high standards then your

customers will do the marketing for you.

Also, for Bigham, P R was a more cost-effective form of marketing. It
allowed him to tell his story and highlight his products characteristics.

Combined with this was his willingness to enter and win awards such
as; BBC Good Food, Best New International Food at SIAL, Paris,
Furthermore, any and all marketing undertaken was assessed in terms
of its efficacy.