Page 20 - Charlie Bigham CS

THE FUTURE POST 2014

Bigham now has more than 300 staff in North Acton comprising two
production kitchens, which are basically just scaled up versions of a
big hotel kitchen. His goal remains unchanged in that it is:

“to continue to make our food better - that's what I spend all of
my time doing. I eat all of the food and speak to our customers
and look into new ranges all of the time.”

Bigham’s products are sold throughout the U.K. but the market still has
great potential for future growth. As such he has no intention of
exporting as all of his food has a limited shelf life and has to be fresh
and transporting it would mean it just wouldn't last and would be too
expensive.

Bigham does not intend to move his production facilities away from
London to somewhere cheaper because he values his staff and their
contribution to the business.

If asked where Bigham is headed the answer lies in:

· Remain independent
· Maintain Waitrose focus
· Grow synergistic business

· Diversify into new categories
· Grow profitably
· keep focus on customer

To achieve these Bigham will face some serious challenges not the
least of which are:
· Increasing complexity

· Quality consistency