Page 131 - sustainable tourism-- Dr.Aya

1/ SUSTAINABLE HOSPITALITY

AND TOURISM MARKETING:

―Sustainable tourism marketing aims to create

awareness about pro-sustainability products,

and to increase their purchasing‖. As a

concept, it emerged in 1980 s when literature

started drawing the world‘s attention towards

sustainable development and when it was

realized that tourism as an industry,

contributes potentially towards the ―negative

impact on environment and social fabric of

destination.‖ In 1987, the World Commission

declared sustainable development on

Environment and Development (WCED,

1987) as a mission that has implications for

―environmental health, economic viability and

social equity.‖

World Trade Organization defined sustainable

tourism as the activity, which equips marketers

in meeting the needs of the tourists as well as

the host regions in the present time, such that

enhancement and protection of opportunities

could be done for the future (World Trade

Organization, 1995). WTO suggests that

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