Page 134 - sustainable tourism-- Dr.Aya

marketing‖ which are designed to propel

sustainable consumption. Efficient planning

and management are the cornerstones in

controlling and monitoring the development of

the growing tourism industry. Such controls

constitute the elements of Sustainable Tourism

and are critical ―to conserve the biodiversity of

tourist destinations‖.

Globally as well strategic planning for

sustainable tourism is promoted at the level of

Trade Blocs. Hospitality Marketers are

encouraged to develop an all-encompassing

approach to ensure that sustainability is

viewed from a turnkey perspective. An

example can be found from the ASEAN-

Association of South East Asian Nations (The

Regional Trade Bloc). For the Trade Bloc the

ASEAN Green Hotel Award is granted half

yearly, to tourism organizations, which exhibit

the following: Environment Friendly policies 

Green product usage  ―Air quality

management‖  ―Solid waste management‖ 

Water and Energy efficiency  Local

community collaborations.

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