Page 138 - sustainable tourism-- Dr.Aya

competitive advantage through ―social equity,

ecological integrity and financial

profitability.‖ These dimensions of sustainable

tourism marketing are described below:

1- ENVIRONMENTAL

SUSTAINABILITY:

Environmental concerns and issues have

emerged across the globe, in the form of acid

rain (Eastern Europe), destruction of habitat,

rising of sea levels and increase in droughts as

well as floods. Literature focuses on ―green

marketing‖ and highlights under it the role of

environment friendly products as well as

environment friendly consumer behavior.

Promoting sustainability through

environmental marketing is possible when

―hospitality and attraction industries favor

recycling, energy savings and other

environmentally conscious activities.

Environmental Marketing can go a step further

when creating a new environmental

consciousness that promotes preservation and

conservation in the future.‖

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