Page 135 - sustainable tourism-- Dr.Aya

2/ SUSTAINABLE TOURISM

MARKETING:

Tourism as an industry contributes around

10% to the world income and it offers

employment to about ―one tenth of the world‘s

workforce.‖ In the third world countries,

tourism is used as an economic development

tool due to its capacity of employment

generation and its influence on improvement

of local infrastructure.

Alongside the numerous benefits of tourism,

including its capacity to generate profits for

the region and create memories for consumers,

it also impacts the environment and has the

capacity to disrupt the ecosystem. Sometimes,

when the development in tandem with tourism

is rushed, product life cycles as well as the

environment are ignored. Hence, it is

imperative to weave sustainability in tourism

to offer it the capability of conserving

landscapes and protecting regions, which

might otherwise be spoilt by industrial

development. The sustainability initiative has

to be evolved because it offers a balance

135