Page 139 - sustainable tourism-- Dr.Aya

2- SOCIO-CULTURAL

SUSTAINABILITY:

Socio-cultural dimension of sustainability,

which does not get addressed by simple ―green

marketing‖ relates to concerns about the well-

being of communities, society and people,

which are viewed as ―noneconomic form of

wealth.‖ It intends to find equilibrium between

society‘s needs and personal needs. It also

finds solutions to strike a balance between

human needs and the capacity of nature to

support human activity without harming the

ecosystem. Marketing initiatives, like

promotional campaigns, can drive socio-

cultural sustainability by offering behavioral

cues to tourists, thereby encouraging behavior

that ―benefits the society at large.‖

3- ECONOMIC SUSTAINABILITY:

The economic dimension of sustainability as

the ―impact of consumption on economic well-

being of consumers associated with financial

aspects such as debt-burden, earning pressures

and work-life balance.‖ This explanation takes

into consideration not just the financial bottom

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