Page 181 - sustainable tourism-- Dr.Aya

pricing should not promote the tourism

organization/destination on the basis of being

‗cheap‘ (to avoid acquisitive consumption),

but on the basis of quality and value,

promotions and marketing communication can

be designed to educate consumers to reduce

wasteful, acquisitive consumption and adapt

sustainable tourist behaviors (as well as

lifestyles) and place has to be created such that

it is promotes the ―shared use of products,‖

facilitates sustainable behavior and does not

consider mere financial bottom lines through

over-consumption.

Designing the promotional message plays a

critical role in sustainable tourism marketing.

Sustainable tourism marketing to be

motivational for the tourists, the promotional

messages have to be a blend of cognitive as

well as emotional appeals.

―People prefer more emotional

communications about product related

sustainability. This means people prefer texts

like ―we serve you only the highest quality

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