Page 184 - sustainable tourism-- Dr.Aya

Pomering et al. (2014) offer a glimpse of the

future direction for marketing sustainable

tourism as they point that, ― If sustainability is

to be the goal of all forms of tourism,

including mass tourism, tourism management

cannot simply be ―business as usual.‖ To meet

this need, a managerial framework is needed

that is sufficiently comprehensive and flexible

to span differences in tourism scale and

tourism‘s various components, such as

destinations, tour operators, hospitality and

transport providers, and attractions. Such a

framework must also promote the

collaborative partnership between tourism‘s

interrelated components, the tourism

―industry,‖ to ensure that sustainability efforts

are in concert rather than piecemeal, to

transform activities on the supply side and

tourists‘ demand-side behaviors.‖

Moeller et al. (2011), define sustainable

tourism marketing radically and suggest that,

―Destination managers and tourism business

managers are no longer limited to measures of

increasing environmental sustainability which

are implemented at the destination, such as

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