Page 246 - sustainable tourism-- Dr.Aya

and environmental factors. Packaging,

Programming and Partnership being the new

elements are detailed further in light of the

three bottom line uncontrollable factors. In

addition, the Promotion mix is discussed for

creating a link between the sustainable tourism

and the potential visitors and repeat visitors.

* PACKAGING:

Packaging is derived from the concept of

bundling wherein the associated services are

used as complementary like transport, food,

sightseeing packages, accommodation, etc. In

addition, it is a way in which the core product

is augmented and made more presentable to

the visitors. The key challenge is to assess how

the complete package will exhibit

sustainability. Each element of the package

needs to be assessed for its contribution to

sustainability. Packaging can be altered at

times to provide a more desirable offering and

easy access to the masses especially in the

context of heritage sites. However, packaging

may alter the core tourism product and hence

may result into loss of expected authenticity of

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