Page 247 - sustainable tourism-- Dr.Aya

the heritage site. According to the study

conducted by Apostolakis (2013), repackaging

was well recognized by the visitors, which

included barriers, disabled access, food and

beverage outlets, live cultural performances,

etc. Interestingly, most visitors found these

modifications positive. It is suggested that

packaging shall involve the demarketing

element.

* PROGRAMMING:

It refers to the development of certain services

or improvement of the existing ones, which

might make the whole package more

fascinating and hence would result into

increased consumer spending. This would

certainly bring in more revenues but perhaps

not the economic sustainability.

This might be due to the difficulties in the

management of the increased waste.

Therefore, a right balance needs to be crafted

between the level of programming and the

carrying capacity. A right mix of programming

with packaging would help in overcoming the

sustainability challenges.

247