Page 252 - sustainable tourism-- Dr.Aya
P. 252
1/2- PROMOTION:
This tool can be used in an alternative way to
control the access to the site. Accessibility also
relates to info around the sites using different
media, which can also be used as a medium
for persuasion in which the demarketing
tactics can be coupled. Tourists can be stopped
from entering certain areas or can be
encouraged to visit during non-peak seasons.
1/3- DEVELOPING BRAND
AWARENESS:
A good way of creating brand awareness is
using the UNESCO world heritage sites
association. Sites not coming under UNESCO
recognition can also create strong brand
awareness by way of promoting their
sustainability plans and green strategies.
Creating awareness is one of the ways in
which brand awareness can be created.
1/4- CO-OPERATION BETWEEN
BENEFITING PARTIES:
It is not only the heritage site management,
which receives the revenues but other
252
