Page 253 - sustainable tourism-- Dr.Aya

contributing parties are also benefited. Co-

operation from benefiting parties can provide

sustainability through various initiatives.

1/5- PRICING STRATEGY:

Increase in price would increase revenues but

would also bring down the demand and hence

would reduce visits from careless visitor

traffic, which may otherwise reduce any

potential for warding off corrosion of the

heritage property.

1/6- MARKETING SUSTAINABILITY:

Heritage sites like museum can preserve the

artifacts by preventive conservation. Proper

storage of the historical artifacts can help in

simultaneous conservation and visitation. In

fact, the surrounding environment can also be

preserved for the prevention of the artifacts.

Apart from this, public awareness through

various media like print, online, etc. would be

useful within the site. Education can also lead

to sustainability, which is again done by way

of communication, which in turn is a

marketing activity.

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