Page 248 - sustainable tourism-- Dr.Aya

* PARTNERSHIPS:

partnerships in the context of tourism is

referred as ―cooperative promotions and other

cooperative marketing efforts by hospitality

and travel organizations.‖ Partnership should

be analyzed together with Programming and

Packaging. It is useful in managing the foot-

prints, which can be due to ecological or

socio-cultural factors. Partnership is essential

because it helps in bringing together different

entities of the value chain. All different

entities working together will generate

revenues for the all service providing entities

involved and hence will account for economic

sustainability. Otherwise, these entities may be

sidelined on occasions when separate, and

hence may not find the individual businesses

flourishing. One of the key areas of co-

operation among the partners is the

promotions in the form of co-operative

advertising which otherwise would be very

costly.

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