Page 171 - sustainable tourism-- Dr.Aya

McDonald and Oates (2006) identified that

92% of the consumers understand that any

effort towards sustainability makes a

significant contribution. In the previous

decade itself, 61% consumers from UK

considered it important that tourism

organizations take into account environmental

issues. In the year 2003 around 87%

consumers from UK suggested that they look

for ―environmental info‖ of their travel

destination before the booking or at least

immediately after the booking (Miller 2003).

In the US too, companies exhibit social

reporting to strengthen consumer confidence

and in the year 1997 itself, 43% US

Companies ―produced a separate

environmental report‖ (Miller, 2011). The

Advertising Age Poll cited in Solomon (2013)

discusses the attributes, which are given

importance by the consumers while making

purchases. The poll notes that ―energy-

saving,‖ ―recyclable,‖ and ―socially

responsible‖ are among the Top 5 brand

attributes influencing consumers‘ purchases,

across all age groups from ages 18 to 69.

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