Page 32 - Shine

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Brand Voice: Here, you are asked to define your brand voice or tone. How do
you want to communicate with your target audience? What words or phrases
do you use? What emotions do you want to evoke?

Brand Personality: This section asks you to define your brand personality.
What are the human characteristics or traits that define your personal brand?
Are you serious or playful? Formal or informal? Your brand personality should
align with your values and resonate with your target audience.

Brand Visual Identity: In the final section, you are asked to define your brand's
visual identity. This includes your logo, color palette, typography, and other
visual elements. Your visual identity should be consistent across all
touchpoints, from your website and social media profiles to your business
cards and marketing materials.

Overall, the personal branding canvas provides a framework for defining and
communicating your personal brand. By working through each section of the canvas,
you can create a clear and compelling personal brand that resonates with your target
audience.