Page 36 - Shine

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7. Focusing on self-promotion over value:

Your personal brand should focus on providing value to your audience,
not just promoting yourself.

8. Failing to tell your story:

A compelling personal brand story can help you stand out and connect
with your audience. Failing to tell your story can make it difficult for
people to understand who you are and what you stand for.

9. Being too generic:

A strong personal brand should be unique and differentiated from
others in your industry. Being too generic can make it difficult for people
to remember you, “Your fingerprint”.

10.Not engaging with your audience:

Engaging with your audience is a critical part of building a strong
personal brand. Ignoring comments or messages can damage your
reputation.

11. Not leveraging your strengths:

Your personal brand should leverage your strengths and expertise.
Focusing on your weaknesses can make it difficult to stand out.

12.Lack of authenticity:

Being authentic is a key element of building a strong personal brand.
Trying to be someone you're not can damage your credibility and
reputation.

13.Failing to adapt:

Your personal brand should evolve over time as your career or business
grows. Failing to adapt can make your personal brand seem outdated or
irrelevant.

14.Poor visual identity:

Your visual identity, including your logo, color palette, and typography,
should be consistent and professional. Poor visual identity can harm
your credibility and professionalism.