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Okay, How to Use the Personal Branding Canvas?
Here's a brief guide on how to use the Personal Branding Canvas,
1. Start by filling in each section of the canvas, beginning with the Vision
and Purpose section. Define your long-term goals, what you want to
achieve, and what impact you want to have in your industry or
community.
2. Move on to the Values and Beliefs section. Define your core values and
beliefs, which guide your decision-making and behavior.
3. Next, fill in the Unique Value Proposition section. Define what sets you
apart from others in your industry and what makes you stand out.
4. Move on to the Target Audience section. Define your target audience,
including demographic and psychographic information.
5. In the Brand Promise section, define the benefit or value that you
promise to deliver to your target audience.
6. In the Brand Voice section, define the tone and style that you use to
communicate with your target audience.
7. Next, define the human-like characteristics that you associate with your
brand in the Brand Personality section.
8. Finally, define the visual elements that represent your brand, such as
your logo, color scheme, typography, and imagery, in the Brand Visual
Identity section.