Page 109 - 2022 Annual Report 2022 FINAL

GOAL 6 Prioritize finding synergies across practice areas
Objective 1 Generate with other practice areas common goals/values

Objective 2 Strengthen the ‘Education’ story for the firm
Objective 3 Continue to unify our story and find new opportunities
GOAL 7 Develop great tools, diagrams and graphics; differentiate ourselves in pursuits and project
work
Objective 1 Tell the right story to our clients through our tools develop stronger
design/process/planning/ programming and presentation tools
Objective 2 Be more intentional in conveying

Objective 3 Align content with client specific issues
Objective 4 Strengthen our proposals and marketing tools to reflect our mission, passions
and current topics

GOAL 8 Evaluate alternative delivery methods and pursue P3 and Design-Build delivery model projects
Objective 1 Expand market with growing trend in project delivery
Objective 2 Become well versed in P3
Objective 3 Learn, meet prospective partners

CHICAGO REGION
Approach: Continue momentum

GOAL 1 Focus on private institutions, community colleges, technical colleges to strategically be
successful winning work
GOAL 2 Successfully complete projects for new/former clients
GOAL 3 Identify staff for growth into key positions
GOAL 4 Provide/market non-traditional services
GOAL 4 Raise/re-build FGMA profile in the local higher ed community

AUSTIN REGION
Approach: Building the Expertise; targeting retainer contracts, work $5M and under, and strategic
partnerships

GOAL 1 Understand and be successful in the Higher Ed Market in Central Texas
GOAL 2 Contact 5 to 10 institutions to introduce FGMA and our capabilities; follow up on a regular
basis
GOAL 3 Build/Strengthen the Austin-based Higher Ed Core Team
GOAL 4 Establish Higher Ed network in Central Texas. Build and Strengthen relationships.
GOAL 5 Identify and pursue ‘winnable’ projects

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