Page 146 - 2022 Annual Report 2022 FINAL

a. Determine district decision makers and set up introductory meetings in order to gather
intel and discuss FGMA's interest and qualifications.
b. Define and develop messaging for introductory meeting based upon research of client.
c. Set schedule to follow up every two-to-three months after introductory meeting.
3. Build/strengthen Texas-based PK-12 team
a. Look for the right additional hires with PK-12 experience to round out team.
b. Find existing staff interest in PK-12 Practice and foster knowledge development.
c. Bring on educational planning partner with educational background experience.
d. Bring on Pre-Bond Services consultant with educational experience to assist with services.
4. Build PK-12 brand and network in central Texas and north Texas.
a. Leverage Rebecca’s engagement in A4LE and foster active involvement in A4LE.
b. Stay actively involved in statewide organizations such as TASA, TASB, TASBO, and
TAPPS, including attendance, presenting, and exhibiting at conferences.
c. Continue to improve and widen consultant and contractor network outside of Austin.
d. FGMA participation with organizations that support education: Chamber of Commerce
Education Committee, target ISD education foundations, Fast Growth Coalition..
e. Active participation in local ISD bond campaigns – fainance/communication/strategy.
5. Build FGMA's thought leadership through surveys, presentations, and workshops
a. Prepare and conduct one PK-12-focused survey.
b. Prepare and conduct one PK-12-focused Webinar based on survey results.
c. Present at 2022 TAPPS Conference
d. Write at least one article or social media post re: research findings or another topic.
6. Identify and pursue "winnable" projects
a. Through intelligence gathering, thoughtful Go/No Go process, and willingness to be
patient, identify "high-value" leads and focus attention on winning these projects.
b. Leverage "resilient communities" services (CPTED, WELL Building, etc.) and all market
sector project relationships to create connection into the targeted districts.

Promote knowledge and expertise- How did specific projects move the needle re: thought leadership

1. The five-story St. Austin Parish and School project has challenged us to create an educational
community in the context of a tight urban environment. The concepts implemented and the
lessons learned will be immediately put to use.
2. Our projects with Austin ISD, though small, are providing us with better knowledge of District
personnel, the processes they follow, and the expectations they have for their architects. This
knowledge will be useful as we win new and larger project assignments that will emerge from
AISD’s bond referendum.

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