Page 26 - KZN Film A Report

PROGRAMME THREE:
Marketing and Industry Development
Programme Purpose
The main purpose of the Marketing and Industry Development is to facilitate the development of the film industry in the Province, ensure that the Province is film-friendly, attract investment into the Province through co-productions and film facilitation, promote the region through appropriate marketing and communication strategies that focus on the film industry development programmes through human capital development and investment promotion.
Functions co-ordinated under this programme include:
• Investment promotion at local and international platforms aimed at attracting investment into infrastructure as well
as into productions in the region.
• Development and implementation of a marketing
strategy aimed at positioning the KZNFC in the local and international marketplace, engaging communities in the Province to ensure access to the programmes of the
KZNFC , identification and promotion of business with
certain countries that are leaders in the film industry.
• Development, management and maintenance of a website and critical stakeholder databases in order to assist in facilitating production and employment opportunities for
the local industry.
• Business development/Incubation and graduate
accelerator programmes.
• Human Capital Development through various training and
skills development interventions.
• Management of the KZN Film Fund, for job creation;
inward production investment and the development of technical skills in the Province through increased and varied productions.
• One-stop-shop for production support including support in finding local crew and cast, film facilities, film permits and location scouting.
Key Performance Indicators, Planned Targets and Actual Achievements
High-level Review of Performance Information
Outcome: Transformed and inclusive film industry in KZN through Increased access to KZNFC Programmes
Performance Indicator
Actual Achievement 2019/2020
Planned Target 2020/2021
Actual Achievement 2020/2021
Deviation from planned target to actual achievement
Comment
Percentage of people selected to attend markets and festivals from the designated groups
New
72%
100%
+28%
There was limited attendance at festivals during the year, one application from a designated group resulted in the over- achievement
Percentage of People Selected to Attend Markets and Festivals from the Designated Groups
Due to the COVID-19 pandemic, there was no travelling in the financial year in question and most festivals were either postponed or hosted virtually. Only one applicant was supported to attend markets and festivals. This translated to an overachievement of 28% as the applicant was from the
designated group. In a quest to ensure that the film sector is transformed and inclusive, KZNFC funds filmmakers to participate in international, national and local film festivals.
International Markets and Festivals
The international markets and festivals funding allow filmmakers to attend the various film festivals that take place abroad and locally, this allows the filmmakers to network
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KZN FILM COMMISSION ANNUAL REPORT 2020/2021