Page 40 - Playhouse Annual Report 2021:22

Outcome
Outputs
Output Indicators
Audited Actual Perform- ance
Audited Actual Perform- ance
Annual Target
Actual Achieve- ment for the year
Deviation from planned target to actual achievement
Achieve- ment
Reasons for deviations
2019/20
2020/21
2021/22
2021/22
2021/22
2021/22
2021/22
Audience attendance figure (paying and non-paying audience)
183 151
178 625
45,000
361,607
316,607
Limited number
of audiences were allowed in theatres due to lockdown restrictions.
A strategy
to broadcast productions online was implemented, hence increasing audiences.
Strengthen The Playhouse Company brand and market in-house productions
Number
of unique social media platforms utilised
New indicator
4
3
4
1
Usage of social platforms (Twitter, Facebook and LinkedIn) to increase audiences.
Usage of additional social platforms such as Instagram was used to reach audiences who utilises that specific platform.
Number
of media feature pieces profiling The Playhouse Company
- print and electronic
New indicator
29
3
299
296
At the time
of planning (December/ January 2021), media feature piece profiling The Playhouse targets for 2021/22 were conservatively projected. This was due to the uncertainties
of lockdown restrictions. During the period (January to March 2022) the country was operating
at Lockdown
Level 1. This enabled the entity to increase the number of once-off productions thereby positively impacting on the media features profiling The Playhouse Company.
38 The Playhouse Company