Page 96 - Training 2019
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Contents

     INTRODUCTION: ............................................................................................................................................................... 2
     IS COLD CALLING DEAD? ............................................................................................................................................. 2

     IT’S GOOD FOR YOUR COMPANY: ........................................................................................................................... 3

     IT’S GOOD FOR YOU: ...................................................................................................................................................... 3
     WIN WITH PREPERATION: ......................................................................................................................................... 3
     DEFINE YOUR OBJECTIVE: .......................................................................................................................................... 3

     BUILD YOUR LIST: ........................................................................................................................................................... 4

     MENTALLY PREPARE:...................................................................................................................................................... 4
     STRUCTURE THE CALL: .................................................................................................................................................. 4
     DO’s: ......................................................................................................................................................................................... 5

     DO NOTS: ............................................................................................................................................................................... 5

     CRAFT TONE AND PITCH: ............................................................................................................................................. 6
     SO, HOW SHOULD YOU SOUND? .............................................................................................................................. 6

     CLEARING ROADBLOCKS: ............................................................................................................................................ 6
     WITH THE CALLS THAT DO NOT GO TO PLAN: ................................................................................................ 6

     RESPONDING TO “I CANNOT TALK RIGHT NOW”: ........................................................................................ 7
     LEAVING VOICEMAILS: ................................................................................................................................................. 7









































                                                                        COLD CALLING: GETTING THE APPOINTMENT    1
                                                                                                Updated - 24 June 2019
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