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Colour Usage in Country Flags  Going The
 Very often, the colours used in a flag represent the values of that country. A few are taken
 as examples   Extra Mile
 The orange (deep saffron) symbolises courage and sacrifice. The white stands
 for peace, unity and truth. The green stands for fertility (although it originally
 symbolised Islam). The blue symbolizes the sky and the ocean.
 India
 A white stripe by the hoist side represents the nation’s minority non-Muslim pop-
 ulation. The crescent and star are traditional symbols of the Islamic religion. The   Achieving a milestone in a project for the editorial team is to deliver the edited content within
 star symbolises light and knowledge; the crescent moon symbolises progress.
 Pakistan  the stipulated time for the subsequent processes. With the present team strength divided
 The green stripe represents Sri Lanka’s minority Muslims and the orange stripe   into different products and projects, it was ambitious to accomplish 3200 pages (approxi-
 the  minority  Hindu Tamils. The yellow represents Buddhism and the  crimson   mately) within a month. The dedication and commitment of the team members during such
 Sri Lanka  stands for long life. The golden lion is an ancient symbol of the people and the   demanding times is phenomenal. Ipsith Ganesh, Yagya Dutt Sharma, Abirama Sundarry
 sword is a symbol of authority. The pipal tree leaves are a Buddhist symbol and   V and Tamilselvam J have exhibited effective teamwork and inclination towards achieving
 come from the tree under which Gautama is said to have received enlightenment   a common goal.
 and become Buddha.
 The  13  stripes  represent  the  13  original  colonies  of  the  US.  The  50  stars    The delivery of SMs and KCs of Phase I for Veranda IAS was solely made possible for the
 represent the individual states that make up the nation. Popular history states   team effort and the effective leadership and guidance of Chander Ramchandani. I would
 United   the red of the flag represents valur, white stands for liberty or purity and blue rep-  also like to highlight the support rendered by the PR/QC team, Manasa and Sumalatha,
 States of   resents justice, loyalty and perseverance. These meanings are unofficial, though.  headed by Alageswaran G, in bringing this Phase to closure.
 America

 Colour Usage in Logos  Cheers to the TEAM EFFORT!

 Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love,   Nandita Singha
 Passion, Strength and Vigur  Manager Editorial
 Red Bull gets a double dose of red in its logo and is a great colour choice for a
 logo that represents an energy drink company. The company markets the drink
 as, “Red Bull vitalises body and mind!” and “Red Bull gives you wings!”. Both   Nuptial Bliss
 phrases reinforce why red was an excellent colour choice for the logo. By ac-
 centing the red with yellow a loosely analogous colour palette is created for the
 brand.  Congratulations!                                                                         Tamilselvan

 Appreciation,  Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence,               Sr Copyeditor - VLS
 Romantic, Soft and Tranquil
 Pink is very prominent in Mattel’s Barbie logo and supporting branding material.
 It is a fitting colour for a toy that is marketed to little girls. The typeface comple-
 ments the colour choice and helps to reinforce the brand positioning by giving
 the impression of a young girl’s handwriting.
 Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sun-
 shine and Warmth
 We all know the successful McDonald’s franchise and their slogan “I’m Lovin’ It”.
 Like Red Bull, McDonald’s uses a loosely analogous colour palette. The differ-
 ence is that McDonald’s is mainly yellow which fitting for this brand that focuses
 on children, playfulness and happiness. The red works well as an accent colour
 and has been known to raise one’s blood pressure and evoke hunger.
     “  A bond of love and a life journey blossomed in our beloved team member Ms. Abirama Sundarry’s life as she

 Thanks for giving this opportunity and will provide more info in the next newsletter. See You!
        married Mr. V. Vishnu Prabhakaran on 20 August 2021. VLS wishes them a happy married life with a lot of
 - Ramesh S
 (Creative Graphics Team)  love and care for each other.  “

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