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Colour Usage in Country Flags                                                                                          Going The
        Very often, the colours used in a flag represent the values of that country. A few are taken
        as examples                                                                                                            Extra Mile
                     The orange (deep saffron) symbolises courage and sacrifice. The white stands
                     for peace, unity and truth. The green stands for fertility (although it originally
                     symbolised Islam). The blue symbolizes the sky and the ocean.
        India
                     A white stripe by the hoist side represents the nation’s minority non-Muslim pop-
                     ulation. The crescent and star are traditional symbols of the Islamic religion. The                       Achieving a milestone in a project for the editorial team is to deliver the edited content within
                     star symbolises light and knowledge; the crescent moon symbolises progress.
        Pakistan                                                                                                               the stipulated time for the subsequent processes. With the present team strength divided
                     The green stripe represents Sri Lanka’s minority Muslims and the orange stripe                            into different products and projects, it was ambitious to accomplish 3200 pages (approxi-
                     the  minority  Hindu Tamils. The yellow represents Buddhism and the  crimson                              mately) within a month. The dedication and commitment of the team members during such
        Sri Lanka    stands for long life. The golden lion is an ancient symbol of the people and the                          demanding times is phenomenal. Ipsith Ganesh, Yagya Dutt Sharma, Abirama Sundarry
                     sword is a symbol of authority. The pipal tree leaves are a Buddhist symbol and                           V and Tamilselvam J have exhibited effective teamwork and inclination towards achieving
                     come from the tree under which Gautama is said to have received enlightenment                             a common goal.
                     and become Buddha.
                     The  13  stripes  represent  the  13  original  colonies  of  the  US.  The  50  stars                    The delivery of SMs and KCs of Phase I for Veranda IAS was solely made possible for the
                     represent the individual states that make up the nation. Popular history states                           team effort and the effective leadership and guidance of Chander Ramchandani. I would
        United       the red of the flag represents valur, white stands for liberty or purity and blue rep-                    also like to highlight the support rendered by the PR/QC team, Manasa and Sumalatha,
        States of    resents justice, loyalty and perseverance. These meanings are unofficial, though.                         headed by Alageswaran G, in bringing this Phase to closure.
        America

        Colour Usage in Logos                                                                                                  Cheers to the TEAM EFFORT!

                     Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love,                            Nandita Singha
                     Passion, Strength and Vigur                                                                               Manager Editorial
                     Red Bull gets a double dose of red in its logo and is a great colour choice for a
                     logo that represents an energy drink company. The company markets the drink
                     as, “Red Bull vitalises body and mind!” and “Red Bull gives you wings!”. Both                             Nuptial Bliss
                     phrases reinforce why red was an excellent colour choice for the logo. By ac-
                     centing the red with yellow a loosely analogous colour palette is created for the
                     brand.                                                                                                   Congratulations!                                                                           Tamilselvan

                     Appreciation,  Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence,                                                                                                                  Sr Copyeditor - VLS
                     Romantic, Soft and Tranquil
                     Pink is very prominent in Mattel’s Barbie logo and supporting branding material.
                     It is a fitting colour for a toy that is marketed to little girls. The typeface comple-
                     ments the colour choice and helps to reinforce the brand positioning by giving
                     the impression of a young girl’s handwriting.
                     Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sun-
                     shine and Warmth
                     We all know the successful McDonald’s franchise and their slogan “I’m Lovin’ It”.
                     Like Red Bull, McDonald’s uses a loosely analogous colour palette. The differ-
                     ence is that McDonald’s is mainly yellow which fitting for this brand that focuses
                     on children, playfulness and happiness. The red works well as an accent colour
                     and has been known to raise one’s blood pressure and evoke hunger.
                                                                                                                            “  A bond of love and a life journey blossomed in our beloved team member Ms. Abirama Sundarry’s life as she

           Thanks for giving this opportunity and will provide more info in the next newsletter. See You!
                                                                                                                               married Mr. V. Vishnu Prabhakaran on 20 August 2021. VLS wishes them a happy married life with a lot of
                                                                                                - Ramesh S
                                                                                  (Creative Graphics Team)                     love and care for each other.  “

    38           Back to TOC         Veranda Learning Solutions | Employee Newsletter Vol.1, Issue 2, October 2021                                          Veranda Learning Solutions | Employee Newsletter Vol.1, Issue 2, October 2021  Back to TOC  39
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