Page 32 - DINQ MAGAZINE SEPTEMBER 2020 EDITION

KEBEDE HAILE PAGE
ከበደ ኃይሌ ዓምድ

his is the semifinal buy food and other essential home
raise price to maximize their profit.
series of this needs to the last drops that caused
But the Ethiopian-owned stores have
lengthy article. In shortage.
never hiked their prices while other
this part, we will
stores took advantage of it. Probably
T look at During that time, the Ethiopian
briefly
some of us might notice that the
customers’ views. But before I fo- store shelves’ were intact with tradi-
Ethiopian-owners haven’t failed us
cus on my subject, I want to bring tional ingredients and freshly baked
down during bad-good times.
one thing to the attention of the Injera and loaf of bread. Lucky

community. I presumed the under- enough we Ethiopian Diasporas can
People say “Action is louder than
stated passages will give hints and go to any Ethiopian stores and pur-
words” it is indeed. For not increas-
show clear picture of the Ethiopian chase our daily staples with regular
ing their price on essential foods is
stores business operation. price while none-Ethiopian consum-
truly unforgettable favor. It is also
Right after the US government an- ers go store to stores and miles after
an indication that the Ethiopian store
nounced about the arrival of Covid miles to get their choices of food.
owners do not abandon their Ethio-
-19 Pandemic and advised public
pian fellows no matter what hap-
to take the necessary precaution, In fact the situation has created op-
pened and market behaves out there.
people rushed to grocery stores to portunity for all business owners to
If we see these two terms from mar-
keting prospective, they are un-
doubtedly promotional tools and

concerted efforts to hold customers
onto them.

Since they have been for us during
this challenging time, I think, they
deserve a huge appreciation for their

thoughtfulness and always are re-
membered. Having being said this,
let me go to the main subject I

Continued on page 42

32 “ኢትዮጵያ ለዘላለም ትኑር ” ድንቅ መጽሔት - መስከረም 2012