Page 4 - Randle Communications - 2017 Digital Influencer Report

INTRODUCTION

During the 2017 race to move legislation through the state Assembly
and Senate by September 15, Twitter was used heavily to engage and

advocate for and against California’s most significant policy proposals.

Lawmakers, the Capitol Press Corps, interest groups and Governor Jerry
Brown weighed in on the social media platform. Twitter has quickly

become the go-to forum for lawmakers, interest groups, associations

and the public to engage on the top political and policy issues taking
place in the state capitol.

Sacramento’s top public relations and public While relationships among lobbyists and
affairs firm, Randle Communications lawmakers continue to be king, social
researched, measured and analyzed End-of- media creates momentum, amplifies
Session activity and analytics from Twitter to constituent voices and mobilizes coalitions.
explore the impact of digital advocacy on The research also found that while some
legislative outcomes. The research and issue groups and campaigns are using social
findings highlight why in today’s climate, media, many are not.

it’s mandatory to employ a digital advocacy
program along with traditional lobbying and
public affairs efforts.

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