Page 5 - Randle Communications - 2017 Digital Influencer Report
P. 5

End-of-Session




            at a Glance







            #CALEG                                                 #CaLeg is the most popular hashtag for sharing
                                                                   general policy and political comments, news and
            BY THE NUMBERS                                         discussion about the California Legislature.
                                                                   While campaigns adopt unique and more
                                                                   focused hashtags, #CaLeg is a catchall.




               30,400,000                              TOP                           #SB54 ("Sanctuary State")
               potential
                                                       lawmakers mentioned
                                                                                     was mentioned...
    #          impressions              Senate President pro Tem Kevin de León                4X
                                                       with #CaLeg
               8,914
                                                                                              more than #SB17
               total
                                                                                              (Pharmaceutical Pricing)
                                          Assembly Speaker Anthony Rendon
               mentions
                                             Assembly Member Rob Bonta                                6X
               100%                         Assembly Member Chris Holden                              more than #SB2
                                                                                                      (Housing)
               increase during the
               final week of session              Senator Ricardo Lara



                                               TOTAL MENTIONS

     1,500

    1,300
     1,000
       975
                                                                                                                    Last Day of Session
       650
       500

       325

         0 0
         Sun    Tue    Thu     Sat    Mon     Wed     Fri    Sun    Tue     Thu     Sat   Mon     Wed      Fri
        08/20 08/22 08/24 08/26 08/28        08/30 09/1     09/3    09/5   09/07   09/9   09/11 09/13 09/15


              Top #CaLeg Authors by Influence                      Most Popular #CaLeg Tweet Authors

           American Civil Liberties Union of Southern             California Clean Money Campaign
           California (@aclu_socal)                               The California Athletic Trainers’ Association
           National Resources Defense Council (@nrdc)             Los Angeles Times Sacramento Bureau
           Climate Reality (@climatereality)
           California Democratic Party (@ca_dem)                  Chief John Myers
           National Federation of Independent                     Assembly Member James Gallagher (R-Yuba City)
           Business (@nfib)                                       Sustainability Nonprofit Ceres



                                                                                        See more about methodology on page 17.
        5                                                                           Organic tweets between Aug. 21 - Sept. 15, 2017
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