Page 10 - Randle Communications - 2017 Digital Influencer Report
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#SB17
PHARMACEUTICAL
PRICING
SIGNED BY GOVERNOR JERRY BROWN ON OCTOBER 9, 2017
KEY TAKEAWAY: AUTHENTICITY MATTERS
Senate Bill 17, authored by Senator Ed Hernandez, D-West Covina, mandates pharmaceutical
firms to issue notices of pending prescription drug price increases, if those increases would be
greater than a specified amount.
SB 17 cleared the Legislature two days before the End-of-Session deadline on September 13
and was sent to Governor Jerry Brown. He signed it on October 9.
SB 17 opponents executed paid strategies, including full-page newspaper ads. While
opponents of the measure engaged in online advocacy through paid promotions and
engaging digital display content (promoted tweets, paid print and online persuasion
advertising), supporters of the measure dominated the organic digital landscape. Third parties
elevated proponents’ messages, and the debate was fueled by the bill’s author who used his
voice aggressively on Twitter.
Volume
2,096 >10,000,000
TWEETS POTENTIAL IMPRESSIONS
TOP AUTHORS BY MENTION
The California Hepatitis C Task Force (@cahepatitisc)
California Labor Federation (@californialabor) Over
Cost
Count
Price
Health Access CA (@healthaccess)
Courage Campaign (@couragecampaign)
Unite Here (@unitehere)
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