Page 12 - Randle Communications - 2017 Digital Influencer Report

Give lawmakers a reason to be with you

With lawmaker engagement on Twitter at an all-time high, effective digital advocacy programs
create virtual townhalls for legislators to use their voices. A robust digital advocacy campaign
will establish conditions for lawmakers to engage in the advocacy program. Conveying
widespread support — through volume and constituent engagement — can boost lawmaker

confidence in an advocacy position. Sleepy content, or tweets lacking positive engagement
from influencers, is less likely to enjoy engagement by lawmakers.

EXAMPLES

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