Page 19 - English in Media Discourse

dimensional model is often used as a tool kit to guide the
analysis process 38.

In summary, discourse analysis is a versatile method used to study
language in its social context, and there are various tools and
approaches available to aid researchers in conducting this type of
analysis.

B. Analyzing media texts using different approaches (e.g.,
critical discourse analysis, conversation analysis)

When analyzing media texts, various approaches can be
employed to gain insights into the language, social context, and
the effects of communication. Two prominent approaches for
analyzing media texts are Critical Discourse Analysis (CDA)
and Conversation Analysis 39.

1. Critical Discourse Analysis (CDA)
Critical Discourse Analysis is a qualitative and interpretive
method used to study how language shapes and reflects social
realities, ideologies, and power relations. It focuses on the
social aspects of communication and the ways people use
language to achieve specific effects, such as building trust,
creating doubt, evoking emotions, or managing conflict 40.

CDA can capture and explain the variation and change in
discourse and social practices by using longitudinal and
comparative approaches, as well as by incorporating users'
perspectives and experiences. It can also contribute to the
innovation and development of discourse and social practices
by providing critical insights and recommendations for users
and platforms 41.

This approach involves analyzing texts on multiple levels,
considering the social constructionist position, textual analysis,
discourse analysis, and critical discourse analysis. It also
emphasizes the mediation between texts and macro-level
sociocultural practices, viewing phenomena in relation to