Page 20 - English in Media Discourse

macrosocial processes that characterize the societal order of
discourse at a given point in time 42 43.

2. Conversation Analysis
Conversation Analysis is another approach for examining
media texts. It focuses on the study of language in social
context, analyzing larger chunks of language, such as entire
conversations, texts, or collections of texts. This method
involves interpreting the material based on both the details of
the material itself and contextual knowledge. It takes a
particularly close look at a particular conversation, often
dedicating a larger amount of time to analyzing smaller
amounts of data 44.

Both CDA and Conversation Analysis offer valuable insights
into the language, social context, and effects of communication
in media texts. These approaches provide a deeper
understanding of how language is used to shape social realities,
reflect ideologies, and influence power relations within society.

C. Identifying patterns and themes in media discourse

When identifying patterns and themes in media discourse,
researchers often employ thematic analysis, a method of
analyzing qualitative data to identify common themes, topics,
ideas, and patterns of meaning that recur in the data. Thematic
analysis involves closely examining the data to identify
common themes and then combining several codes into broader
themes. This process allows researchers to explore patterns
across their data and understand how these themes relate to one
another.

Additionally, thematic analysis emphasizes identifying,
analyzing, and interpreting patterns of meaning within
qualitative data, often focusing on examining themes across
data items. This approach is particularly useful for analyzing
language in social context and understanding the purposes and
effects of written and spoken communication.