Page 63 - English in Media Discourse

issues related to sensitive and personal data, as well as
potential risks and harms for users and society 159.

2. Creating Safe and Inclusive Spaces:

a. Establishing safe and inclusive spaces in media
discourse is crucial for promoting responsible
communication. This involves building bonds between
community members, engaging in respectful discourse,
and valuing a range of perspectives to create an
environment where individuals can express themselves
freely 160.

3. Equitable and Inclusive Content Creation:

a. Media creators should ensure that all content is
inclusive, accessible, and respectful to all populations.
This involves being aware of how media presence
reinforces or subverts stereotypes and making efforts to
create diverse and culturally relevant content 161.

4. Authentic and Diverse Storytelling:

a. Authentic and diverse storytelling in media content can
positively impact brand loyalty and meaningful
connections. It is important to approach diversity from
an intersectional perspective, creating a positive
emotional connection with target audiences and
reflecting the realities and truths of the modern
world 162.

5. Multicultural Marketing and Accountability:

a. Committing to multicultural marketing requires
accountability from everyone involved in the strategy,
including internal teams, external partners, agencies,
and platforms. Partners who share and empower goals
around inclusive marketing can help create
accountability and drive the strategy forward 163.