Page 61 - English in Media Discourse

1. Cultural Representation and Community Engagement:

a. Language plays a crucial role in shaping effective
communication and community engagement in media
discourse. It takes into account local customs,
languages, traditions, and beliefs to ensure effective
communication and community engagement,
particularly in the context of development
communication and advocacy for policy changes and
reforms 153.
2. Influence on Public Opinion and Understanding:

c. Language, as expressed through mass media and
communication technology, has a significant influence
on shaping public opinion and underlying sentiment.
Fair, even-handed, and non-inflammatory language in
media content can help engender understanding across
diverse cultural contexts 154.

d. The internet and social media have revolutionized the
way people communicate and connect with each other,
impacting language use and communication patterns in
unprecedented ways. This has implications for the
future of media communication and intercultural
understanding 155.

3. Technological Advancements and Language Evolution:

a. Technological advancements, including digital media,
are transforming language use and communication,
leading to the emergence of new forms of language,
such as "digilect." These changes reflect the evolving
landscape of language and communication influenced
by digital media 156.
b. The future of communication is being shaped by
technology, globalization, and the impact of mass media
and digital media. These trends are redefining how