Page 57 - English in Media Discourse

b. Activists mobilize digital media to localize and
vernacularize international efforts, harnessing the
power of digital media to create platforms for
storytelling and the distribution of alternative
discourses into the media landscape, reflecting the
influence of language and cultural representation in
cross-cultural qualitative research 143.

In summary, the analysis of language use and cultural
representation in international media discourse underscores the
intricate relationship between language, culture, and ideology in
shaping representations and communication across diverse cultural
contexts.

C. The impact of media discourse on intercultural
understanding and misunderstandings

The impact of media discourse on intercultural understanding
and misunderstandings is a multifaceted and influential aspect
of global communication. Here are some key insights drawn
from the provided sources:
1. Influence of New Media and Social Media:
a. New media, including social media platforms, has
accelerated the trend of globalization, bringing human
interaction and society to a highly interconnected and
complex level. However, it also challenges the
traditional sense of intercultural communication,
presenting both opportunities and challenges for cross-
cultural understanding 144.
b. Social media usage has been found to impact
intercultural adaptation, with individuals using social
media to become more integrated into the host culture
during their adaptation process and to maintain
connections to their home countries 145.