Page 54 - English in Media Discourse

PART ELEVEN
MEDIA DISCOURSE AND CULTURAL DIFFERENCES

A. Cross-cultural communication in media discourse

Cross-cultural communication in media discourse encompasses
the exchange of information, ideas, and cultural values across
diverse cultural contexts. Here are some key insights drawn
from the provided sources:
1. Role of Social Media in Cross-Cultural Communication:

a. Social media platforms have become increasingly
important in facilitating cross-cultural communication,
attracting research attention from scholars in
psychology, neuroscience, and cross-disciplinary fields.
The popularity of virtual social network platforms has
contributed to the growing significance of cross-cultural
communication in the digital age 132.
2. Challenges and Opportunities in Cross-Cultural
Communication:
a. Cross-cultural communication involves understanding
and respecting cultural differences, building mutual
respect, and fostering cultural competence. It is a field
of study that investigates how people from differing
cultural backgrounds communicate, both among
themselves and across cultures. This process requires
openness, active listening, and the ability to navigate
stereotypes, race, religion, and media 133.
b. The strength of cross-cultural teams lies in their
diversity of experience, perspective, and insight.
However, open communication and the willingness to
share ideas are essential for capturing the benefits of this
diversity 134.