Page 50 - English in Media Discourse

women's empowerment in the media industry and
representations 122.
b. Efforts to challenge and change mainstream media
representations of women have been undertaken by
feminist and women's organizations, aiming to address
the under-representation of women in the media,
especially among marginalized groups 123.
4. Media's Role in Perpetuating Norms:
a. Media perpetuates dominant norms of gender, race,
ethnicity, class, and sexuality, influencing societal
perceptions and behaviors. The representation of gender
in media contributes to the circulation of dominant
norms and the resistance to such norms 124.

In summary, the representation of gender in media discourse is a
complex and influential aspect of societal communication, with
implications for cultural norms, gender equality, and the
perpetuation of stereotypes. Efforts to promote diverse and
empowering representations of gender in media are essential for
fostering inclusive and equitable societal perceptions

B. Examining the language used to portray men and women in
various media platforms

The language used to portray men and women in various media
platforms reflects a complex interplay of societal norms,
cultural expectations, and the influence of media
representations. Here are some key insights drawn from the
provided sources:
1. Representation of Women in Media:
a. Media representations of women often emphasize
stories of violence against women, portraying them as
victims and subordinate to men. This can result in a
limited portrayal of women's achievements and a focus