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• Create a marketing plan
o The ATJ Commission will create a marketing plan with specific goals for educating
the public about legal resources. In creating the plan, the Commission will discuss with
United Way and other potential partners the feasibility of partnering on the plan to
include both legal and non-legal resources. For example, partners could consider a plan
that educates about both the Civil Legal Navigator and 211. Such a plan would need
to ensure that both entities are capable of cross-referring to the necessary resources.
Depending on capacity and resources, the ATJ Commission will consider adding each of the
priority activities to the Commission’s evolving strategic plan, including identifying oversight and
accountability (e.g., committee responsible), champions/staff/partners, and simple metrics for
measuring progress over the next several years.
2023 ACCESS TO JUSTICE CONCLAVE NOTES 11
