Page 17 - LRCC October FOCUS 2023
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#LOVELANSING



                                             Best of Lansing Festival: The Ultimate

                                              Celebration of Fun and Community

                                             A
                                                    brand-new
                                                    festival came
                                                    to Michigan’s
                                              capital city, featuring
                                              the best of the best.

                                             The Best of Lansing
                                              was the ultimate
                                              celebration of fun,
                                              community, and so
                                              much more. The
                                              event took place
                                              at Jackson Field
                                              in Downtown
                                              Lansing in July.
                                             The celebration
                                              featured artists
                                              and creatives
                                              to retail shops
                                              and restaurants,
                                              the influencers,
                                              changemakers,
                                              and creators that make our community
                                              so unique.
            A Leadership
             Book with a                     “We wanted to highlight all of the movers and shakers, creators and business
                                              owners, restaurants and artists who make this community great,” said Chris
         TWIS T                               Sell, Lansing 5:01 and one of the event organizers. “Truly a celebration of many
                                              of the best parts of the Lansing region.”

                                              Best of Lansing featured 10 local restaurants that were sampling products
                                              to folks who bought tasting tickets and wanted to experience some of the
                                              best food in our community. Hosting the event at Jackson Field – home of
                                              the Lansing Lugnuts within Lansing’s bustling stadium district – provided a
                                              venue to showcase the businesses and artists, as well as a concert featuring
                                              STARFARM, the local legendary cover band.

                                             “We also activated Jackson Field in a unique way, installing large inflatables
                                              throughout the outfield, providing activities for families and kids,” said Sell.
                                             “Capping the evening with a free fireworks show over the stadium – a rare
                                              opportunity on a non-baseball game date – was the perfect way to end the
                                              night.”

                                              Best of Lansing welcomed approximately 3,500 people to the event, which
                                              Sell said was the biggest 1-day event ever hosted in the community.

         Author: Ross Woodstock              “The Best of Lansing drew plenty of attendees from the Lansing region, but
              Executive Coach and             it also welcomed folks from other parts of the state and the Midwest,” said
             Leadership Consultant            Sell. “We sold out of tasting tickets online prior to the event even starting that
                Available on Amazon           evening, which speaks to the interest from our community.”

                                              Sell said given the success of the event organizers hope to make Best of
                                              Lansing an annual event. l
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