Page 10 - LRCC FOCUS July 2024

MEMBER NEWS FOCUS MAGAZINE | JULY 2024

Resch Strategies Celebrates

15 Years

esch Strategies has come a long way since
launching 15 years ago as a one-person shop.
RPresident and owner Matt Resch was drawn to the
independence, flexibility, and challenge of establishing
his own firm after leading communications teams in state
government, corporate America, and a PR agency.

Headquartered just two blocks from the Michigan
Capitol building, Resch Strategies is a full-service public
relations, public affairs, and digital marketing firm with government and also understanding what motivates them
eight employees. because, ultimately, we are looking to convince or engage
or inform lawmakers to make a decision. In order to do
Clients have included AT&T Michigan, Amazon, Pfizer, that, you have to understand what makes those people tick,
the Michigan State Medical Society, the Michigan what motivates them, and what drives their thinking.”
Community College Association, and the Lansing
Regional Chamber of Commerce. Resch served on the Lansing Regional Chamber
of Commerce board for several years, including as
“Most of the work that we do — because we are so board chair in 2023. He said his business community
close to the capital and most of my colleagues come involvement has attuned him to the importance of
from having worked in and around state government revitalizing downtown Lansing and introduced him to
— is public affairs work,” Resch said, explaining that people from all walks of life.
encompasses trade associations, lobbying groups, and
companies requiring PR around state issues. “Public He hopes to grow his team and clientele by continuing to
affairs is really our sweet spot.” serve as a trusted and reliable PR firm.

Resch said his bipartisan team is comprised of people “We have a big focus on being the firm that people
interested in all facets of politics. can recommend to their friends and neighbors and
colleagues. We’re focused on doing good work and
“We all have our personal beliefs and leanings, but the earning those referrals,” said Resch. “My goal every year
work we do and the clients who we serve are all across has always been to be a little bigger and a little stronger
the political spectrum,” he said. “I think a big part of than the year before. We have always been able to meet
working in public affairs is knowing the people involved in that goal.” l

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