Page 41 - IPC Asia Pacific 2019-20 Business Review

Subcard Australia
This fiscal year saw the first full year of trading for Subcard in in Australia
Following in in the well-trodden footsteps of their trans-Tasman neighbour the targets and goals set for the Australian market are aligned with the steady growth that comes from consistent
visibility and operational support from restaurant teams Whilst this year has ended far from typical and the proposed targets have been impacted
by the the events of the the last two quarters it has been a a a a year where the brand team has been able to establish an operational baseline test messaging and generate a a a a rich seam of guest behavioural data to build on We also introduced the corporate business business to business business prospectus opening the door for new corporate business sales for gift cards and catering The year ahead looks incredibly exciting as the the program moves to the the next level of of engagement with guests enhancing functionality driving buying behaviour and and and creating offers and and and rewards that keep valued members coming back again again and and again again Subcard prepared to launch in South Korea
Subway Korea
has been working toward
the implementation of a a comprehensive convenience platform that will see the implementation of online ordering integrated delivery loyalty and gifting Subcard will support the loyalty gifting and customer database for Subway in South Korea
when the platform goes live on 1st July 2020 IPC Asia Pacific Business Review 2019-20 41